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☆ Leaked memo: Google is laying off hundreds of employees in its advertising sales team
▼ + stars: | 2024-01-16 | by ( Hugh Langley | ) www.businessinsider.com time to read: +6 min

Google is laying off "several hundred" employees in its advertising sales team, Business Insider has learned. Schindler wrote that the cuts were the result of changes being made to how Google's sales team operates. BI previously reported that Google was shifting more staff away from Large Customer Sales (LCS), a team that serves the company's bigger advertising clients, to its Google Customer Solutions (GCS) team, which serves more medium-level clients. This reorg is the next evolution of that as cuts appear to be primarily targeted at the LCS team. Our goal has always been to have the right customer, mapped to the right channel for growth, with the best support models and streamlined operations.

Persons: Philipp Schindler, Google's, Schindler, Max, Chris Pappas, Jerry Dischler, Vidhya Srinivasan, Here's, we've, we're, I've, we'll, Philipp Organizations: Google, Business, BI, LCS, Alphabet Workers, Global, Solutions

☆ Google is replacing the exec who oversees its $220 billion ad business amid big privacy and AI changes
▼ + stars: | 2023-11-29 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Dischler has spent 15 years at Google, and was most recently leading all of Google's ad business. He is credited with steering Google through privacy changes and for overseeing new uses of technology like machine learning and artificial intelligence for its advertising business. Dischler helped spearhead Google's advertising efforts around Google's Chrome web browser phasing out third-party cookies. "Our ads business helps millions of businesses thrive and we're grateful to Jerry for his many accomplishments in this area." Before joining Google, Srinivasan worked at Amazon and IBM.

Persons: Jerry Dischler, Dischler, Google's Prabhakar Raghavan, Jerry, Vidhya Srinivasan, Srinivasan, Max, Raghavan, Srinivasan's, Shashi Thakur, nix Organizations: Google, Business, Department, YouTube, Amazon, IBM, Justice Department

A woman holds her smart phone which displays the Google home page, in this picture illustration taken February 24, 2016. Google's James Kolotouros, who negotiated search distribution agreements with Android device makers and carriers, testified the agreements gave Google search exclusivity, and Google monitored compliance with them. Advertisers are not told their LTV, and Google uses "tunings" to adjust the price of ads, he said. Google's vice president and general manager of ads, Jerry Dischler, acknowledged that Google earned more than $100 billion in 2020 from search ads. Apple's (AAPL.O) senior vice president of services Eddie Cue praised Google's search and acknowledged under questioning that the smartphone maker had meetings with Microsoft and DuckDuckGo, which uses Bing searches, but found them inadequate.

Persons: Eric Gaillard, Google's James Kolotouros, Adam Juda, Joshua Lowcock, Jerry Dischler, Satya Nadella, Eddie Cue, Bing, John Schmidtlein, Google's, Diane Bartz, Marguerita Choy Organizations: REUTERS, U.S, Google, Department, GOOGLE, Verizon, Samsung, LTV, UM Worldwide, Microsoft, Apple, Nokia, Bing, Thomson Locations: WASHINGTON

A woman holds her smart phone which displays the Google home page, in this picture illustration taken February 24, 2016. Google's vice president and general manager of ads, Jerry Dischler, acknowledged that Google earned more than $100 billion in 2020 from search ads. GOOGLE'S DEFENSE NO. GOOGLE'S DEFENSE NO. GOOGLE DEFENSE NO.

Persons: Eric Gaillard, Sundar Pichai, Kevin Murphy, Apple, Joshua Lowcock, Jerry Dischler, Eddie Cue, Bing, John Schmidtlein, Google's, Jennifer Fitzpatrick, Diane Bartz, Marguerita Choy Organizations: REUTERS, U.S, Google, Justice Department, Verizon, Samsung, University of Chicago Booth School of Business, Microsoft, UM Worldwide, Nokia, Bing, GOOGLE, Core Systems, Thomson Locations: WASHINGTON

☆ Microsoft, Google strategy to test AI search ads irks some brands
▼ + stars: | 2023-06-08 | by ( Sheila Dang | ) www.reuters.com time to read: +6 min

[1/2] Google, Microsoft and Alphabet logos and AI Artificial Intelligence words are seen in this illustration taken, May 4, 2023. Microsoft is testing ads in the Bing AI chatbot, which began rolling out to users in February, by relocating some traditional search ads and inserting them into the AI responses, the company said. In a May interview, Google’s general manager of ads, Jerry Dischler, said the tech company would also use existing search ads to experiment with ad placements within the AI search snapshots, an early-test feature called Search Generative Experience that first became available last month. Microsoft and Google said existing guard rails on their search engines, including lists of blocked keywords to prevent ads from appearing on those queries, would also apply to their AI search features. Three ad buyers said they were concerned about Microsoft’s lack of transparency reporting, or reports that can show what search terms triggered a brand’s ads to appear in generative AI experiences, or how the ads performed versus traditional search ads.

Persons: Dado Ruvic, Google’s, Jerry Dischler, Jason Lee, Wells, Wells Fargo, Lynne Kjolso, Bing, ”, Samantha Aiken, Max, can’t, Kjolso, Sheila Dang, Kenneth Li, Matthew Lewis Organizations: Google, Microsoft, REUTERS, Reuters, MAGNA, Bing, Horizon Media, Thomson Locations: Anthropic, Corona, Wells Fargo, Dallas

☆ Google just revealed what its new generative AI ads will look like as it races to keep up with Microsoft and Amazon in the AI gold rush
▼ + stars: | 2023-05-23 | by ( Ryan Joe | ) www.businessinsider.com time to read: +6 min

Google is introducing generative AI to its adtech products as it races against Amazon and Microsoft. Revenues from generative AI software will surge to $81 billion by 2027, per a TD Cowen report. The value of generative AI software is primed to explode, and a recent TD Cowen report projected that generative AI software revenues will surge to $81 billion by 2027, from under $1 billion in 2022. Google's generative AI can automatically create image variants GoogleGoogle had previously said at its I/O conference that there would be new search formats from generative AI. Dischler said the move to bring generative AI, which automatically creates content, to Google's ad products was the natural next step of Google's AI evolution.

☆ Meet the little-known Google exec steering the company's $209 billion ad business through an uncertain economy and the minefield of privacy concerns
▼ + stars: | 2022-12-24 | by ( Ryan Joe | ) www.businessinsider.com time to read: +10 min

Jerry Dischler is steering Google's $209 billion ads business through major challenges. It falls to him to reinvent digital advertising to keep its $209 billion ad business going. At the same time, he has to keep growing Google's ad business amid increasingly dour spend forecasts. He went on to search ads in 2008, and by 2009, he was overseeing Google's team that developed new ad formats. Even when some parts of Google's ad business slows, as YouTube and Google network ads did last quarter, it gains strength in other areas, such as search.

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